LSTEK required a high-end eCommerce website with an emphasis on professional design, ease of use, and sales process. The LSTEK brand encompasses IT troubleshooting, infrastructure solutions for hardware and software, device repairs, and parallel importing of hardware and gadgets from overseas. It was a lot to communicate in a single website so our challenge was presenting a sales process to facilitate and an identity to encompass these different areas.
Significantly SEO is one of the main challenges involved in building this website. Information technology is a highly competitive online space, often involving other IT people who understand SEO and compete for Google rankings, making entrance into this territory all the more difficult. However we followed a strategy which basically involved doing every little SEO enhancement we could think of to achieve a good result. This meant a very concise content authoring strategy, loads of keyword research, making the most of Drupal 7 SEO capabilities, and otherwise working with Google developer tools to make sure all the information is being served as best as it possibly can. Since its launch their site has been steadily climbing the results pages and is bringing in steady work which has validated our SEO approach.
Xequals believes that LSTEK is destined for great things in Wellington as it gradually becomes an major player in the technology and IT troubleshooting markets. We highly recommend (and personally use) LSTEK for sourcing computer parts, rare electronics, expanding IT infrastructure, and generally having a partner in all technology matters. We are very proud of this website and regularly review its progress with LSTEK management, going over analytics, sales, acknowledging what is working and otherwise generally trying to identify things that can be improved on with the idea that a truly brilliant website is never quite finished, and that one can only ever make it better. This is very true in terms of SEO and we wish LSTEK all the best as their website continues to generate them more business.